Reebok Returns and Opens Its Flagship Store in SM Megamall

Reebok Returns and Opens Its Flagship Store in SM Megamall

Reebok revives its Classic Leather line for modern times



Classic sportswear brand Reebok returns to the Philippines with a new distributor and standalone flagship store. You can now shop the latest athletic apparel and sick kicks at the 3F SM Megamall Mega Fashion Hall. Under Sports Central, the label offers its long-time followers and new converts different lines for fitness, basketball and lifestyle. 


Along with the relaunch, Reebok also announced the roster of faces representing the brand on all sides of lifestyle, culture, fitness and sports. Ready to push the message that “Life Is Not A Spectator Sport” are radio personality Gino Quillamor, volleyball superstars Deanna Wong and Ernestine Tiamzon, fitness trainer and model Sam Ajdani, sports personality Migs Bustos, NCAA season 95 Finals MVP Fran Yu and second-generation basketball icon Isaiah “Ice” Blanco-Hontiveros.


Reebok Returns and Opens Its Flagship Store in SM Megamall

Brand ambassadors Fran Yu, Sam Ajdani and Gino Quillamor at the launch and opening of the Reebok Store at SM Megamall Mega Fashion Hall


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According to Jocelle Pe, Marketing Lead of Reebok Philippines’ Distributor, the brand is thrilled to have these personalities rep the brand. In a press release, she shares: “We are inspired by their unrelenting drive in pursuit of their passion, their individuality and active participation in the community. Truly embodying [that] Life Is Not A Spectator Sport.” 


Aside from introducing their new ambassadors, the Classic Leather shoe stands front and center of the relaunch. 


Life is classic

L: Classic Leather White Gum (P3,995), R: Classic Leather White Grey (P3,995)


L: Classic Leather Make It Your Own in Shift  (P4,295), R: Classic Leather Make It Your Own in OG (P4,295)


Reebok revives its Classic Leather line for modern times. The shoe has always been a fan favorite from the 1983 archives thanks to its effortlessly chic, timeless and versatile silhouette. Through this, Reebok offers the new generation a canvas to tell their own stories and make their own definition of what Classic means today.


The Classic Leather shoe also comes in different colorways to suit different preferences, personalities and lifestyles. For the minimalist and monochromatic dressers, the Classic Leather in White Gum (P3,995) and White Grey (P3,995) prove to be great fits. But for a colorway with Reebok’s iconic DNA, the Make It Yours colors in “Shift” and “OG” employ the brand’s signature red and blue hues. Add in a suede and mesh uppers, and they offer another layer of texture that makes it a headturner.


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Cop a pair of Reebok Classic Leather shoes and other sports apparel in-store at 3F SM Megamall Mega Fashion Hall or any Sports Central branch. For more updates, follow Reebok Philippines on Instagram.



Art Matthew Ian Fetalver

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