Can We Please Talk About the New Muses of SM Woman?

Can We Please Talk About the New Muses of SM Woman?

by

March 28, 2019
Read Time: 2 minutes

The retail giant gets representation right on Women’s Month

 

 

“Fashion for every woman:” catchy, ideal and makes it so darn easy to promise inclusion. But all too often we find the token plus-size model here or the one-off morena there. In campaigns and fashion shows, billboards and posters, in a sea of size-zero Caucasian babes, the few do little to change a system that still affirms skinniness and Eurocentric beauty as the standard.

 

What good is the punchy tagline unless brands who use it take it to heart? In this day and age, especially, “fashion for every woman” without the nitty-gritty of things just won’t fly anymore.

 

RELATED: 6 Stylish Women on How They Started Dressing like Themselves

 

In the case of SM Woman, a subbrand of local retail giant SM, its annual Women’s Month event meant confronting this calling––arms wide open––and celebrating the growing voice of empowered women they cater to. And by women, they did mean every woman. The brand’s new muses for the summer are living proof of it.

 

 

Joey Mead King, @joeymeadking
Model & Host

https://www.instagram.com/p/BtkGWu-HNl4/

 

 

Angie Mead King, @angiemeadking
Businesswoman & Car Enthusiast

https://www.instagram.com/p/BvOsV1cBQIf/

 

Ina Guerrero, @inadominicaa
Model

https://www.instagram.com/p/Bsxsj5NAbi4/

 

RELATED: Bras Over Shirts and Other IDGAF Styling Tips

 

Bituin Escalante, @bituinea
Singer

https://www.instagram.com/p/BvWPSkQBzgz/

 

Shaira Luna, @shairaluna
Photographer

https://www.instagram.com/p/BtvOq6ZlbZN/

 

Kat Gumabao, @katgumabao_
Model

https://www.instagram.com/p/BvQbZpUBXfb/

 

Sara Black, @photosarablack
Beauty and Advertising Photographer

https://www.instagram.com/p/Buc4lWunOzH/

 

 

All ages, all sizes, all kinds of looks: SM Woman’s getting real about repping every type of woman this season. If you want to get in on it, too, the brand’s summer collection is now available in all The SM Store branches nationwide.

 

RELATED: Wonder Beauty Counter: March Is About Seaweed Shampoo, Skin Fasting and Hydrating Lip Exfoliation

 

 

Art Alexandra Lara

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