We have never, ever been happier! Here are all the products we’re copping from HALF MAGIC, in collaboration with “Euphoria” and A24 Films
We have never, ever been happier! The award-winning HBO series, Euphoria, has inevitably launched a beauty revolution, magnifying Gen Z’s obsession with effervescent, maximalist makeup. This is all thanks to the teen drama’s makeup designer Donni Davy. For fans wanting to recreate Jules’ modern Juliet look or Cassie’s Dolly Parton-inspired makeup, and even Maddy’s signature winged liner, you can do it now with Davy’s makeup brand, HALF MAGIC Beauty, in collaboration with the show and A24 Films.
Create your deepest dream self and discover the power of color with the young beauty brand’s roster of star products—from the edgy FACE STUDS to the saturated GLITTER PILL and more. Whether you want a subtle pop of glitter or an eye-catching blast of color, HALF MAGIC lets you wear your heart on your face and embody every version of you.
Ahead, here’s what we’re eyeing from HALF MAGIC:
Create the standout eye look of your dreams—from a subtle wash of color to razor-sharp wings —with this intensely saturated eye paint and liner, available in both matte and shimmer shades. Be the talk of the town with this high-impact yet low-effort product in four bold shades, which catches light from every direction.
DONNI X FACE LACE DECAL SETS
Electrify your look with these easy-to-apply face decals for every occasion!
Have an instant glow-up with this color-shifting duochrome highlighter that gives you an iridescent glow. It’s buildable, too, available in two universally flattering shades that melt into skin seamlessly.
Get Maddy’s signature ‘90s lip with HALF MAGIC’s limited edition drop—the curated lip kits. Customize your looks with a long-wear, transfer-proof lip liner coupled with a whipped velvety lip cream. Say hello to instantly plumper lips!
No look is complete without a trustworthy setting spray to lock everything in! This refreshing and hydrating mist delivers a dewy, real-skin finish. It helps makeup last all day long, too!
MAKEUP BAG NO. 1
Pack all your HALF MAGIC goodies in this limited edition makeup bag designed by Brooklyn artist Sara Rabin. Don’t forget to get yours before they're gone forever!
What are you eyeing from HALF MAGIC’s roster of star products? Leave it in the comments below!
Photos HALF MAGIC
Art Matthew Ian Fetalver