Here’s why nearly everyone you know is talking about the Dyson Airwrap and why it’s on their wish list
The name Dyson isn’t new to many. A brand best known for its innovation, state-of-the-art technology and vacuum cleaners, Dyson continues to make waves beyond the household appliances category. The TikTok-famous Dyson Airwrap has amassed billions of views and for good reason. It’s a hairstyler that does it all—curl, wave, smooth—and uses hot air instead of hot plates to significantly reduce hair’s exposure to harsh heat. It’s no wonder this product is on many beauty girls’ wish lists.
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This time, in a move that further strengthens its influence, Dyson reveals BLACKPINK’s JISOO as the face and ambassador of the brand’s limited edition Dyson Airwrap Multi Styler in Ceramic Pop. JISOO’s soft and effortless waves were created with the Airwrap for the campaign.
“JISOO is an aspirational, modern and timeless beauty who plays an important role in celebrating natural beauty and elevating hair health. We are delighted to welcome her to the Dyson family, ” says Dyson Beauty Category President, Kathleen Pierce. Meanwhile, JISOO says, “I'm really excited to be the ambassador for Dyson Hair Care products, which I use on a daily basis. I'm always interested in maintaining healthy hair. The intelligent heat control in Dyson Hair Care machines prevents hair damage from extreme heat and helps maintain healthy hair effortlessly, which is why I use Dyson Hair Care machines. Dyson products have always been essential to me. They help me create easy and gorgeous hairstyles with less effort.”
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While the Dyson Airwrap is arguably the brand’s most popular product in hair care, other notable names in their beauty range include the Dyson Supersonic r. Spotted backstage at the fall/winter 2024 presentations of Christian Siriano and Prabal Gurung at New York Fashion Week, the small and lightweight but versatile Supersonic r helped deliver “fun and futuristic,” as well as “strong and modern” hairstyles on the runways—sans the heat damage.
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Even in the realm of health and beauty, research remains at the core of Dyson’s creations. With the goal of developing technology for all hair types while identifying better and healthier ways to style, the brand continues to invest in state-of-the-art machinery to accelerate innovation.
Smooth, shiny and salon-styled hair while keeping it healthy? It’s the wave of the future.
Art Macky Arquilla
