Spotlight’s on these indie Filipino-owned beauty brands we can’t get enough of
We can’t say this enough—the realm of Filipino beauty is flourishing. We’re in awe of homegrown brands owned by strong Filipina females, like Colourette and Issy & Co., that have paved the way for younger brands to step out and get recognized, even on a global scale.
This time, we’re putting the spotlight on young, local beauty brands making waves on platforms like TikTok and Instagram, beloved by beauty enthusiasts and professionals alike. From YouTube star Mae Layug’s GRWM Cosmetics to celebrity makeup artist Mikka Marcaida’s Faboulash, ahead we list down brands to acquaint yourself with and support.
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Faboulash
US-trained celebrity makeup artist Mikka Marcaida is best known for her signature natural beauty looks—with clientele like Anne Curtis, Kylie Verzosa and Yassi Pressman. Faboulash was created because she couldn’t find the perfect lightweight, comfortable lashes that complement her style. These easy-to-apply lashes are handcrafted to perfection and highly recommended, even for lash newbies (guilty as charged!) who feel intimidated by this step.
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Faboulash launches three never-before-seen collections—Lashtensions, So Snatchural and Full Drama—fit for anybody’s mood, whether you want something all-natural or luxurious. It complements diverse eye shapes and unique personalities, too!
Shop Faboulash on Shopee.
GRWM Cosmetics
Behind TikTok-favorite GRWM Cosmetics is YouTube star, content creator and freshly minted entrepreneur Mae Layug. It’s beauty on your own terms! The inclusive brand aims to empower Filipinos to build their own standard of beauty through realistic and relatable content.
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From their cult-favorite Milk Tint that’s hydrating and multi-use—now available in 15 shades—to the long-lasting Radiance Tint that caters to Filipino skin tones, you’re bound to find a new favorite (or two)! Did we mention their roster of products is PETA-certified cruelty-free and vegan, too?
Shop GRWM Cosmetics on Shopee.
Kayu Beauty
Kayu Beauty’s flagship collection, the Kayu Kiss Soft Matte Moisturizing Lipstick, is inspired by the Filipina’s diverse range of skin tones and our tropical climate (see our summer beauty starter pack here). Created by the TikTok beauty trinity—a professional makeup artist, a makeup connoisseur and an everyday makeup consumer—it’s the classic bullet lipstick redefined.
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Choose from six ultra-flattering and wearable shades that suit every skin tone, every mood and every whim!
Shop Kayu Beauty on Shopee.
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Clocheflame
We’re no strangers to Clocheflame (pronounced “klosh-flame”), one of the youngest brands in the market, created by entrepreneur Arianne Amante. Their roster of products for day-to-day make you look good as you feel, and feel as good as you look!
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Need foolproof recommendations? We got you! Get selfie-perfect skin minus the shine and sweat with Clocheflame’s Dream Filter. Be ready in a jiffy with the multi-use All Around Flush that’s easy to blend and build up. Need an instant pick-me-up? Spritz the TLC Spray and you’re good to go!
Shop Clocheflame on Shopee.
Hypergleam
Home to the first multichrome pigments in the Philippines, Hypergleam is the brainchild of young entrepreneur and makeup artist Miki Liuson. Founded in the pandemic, the brand has established a loyal fan base—especially amongst Gen Z beauty enthusiasts, and even celebrity makeup artists like Raffy So.
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Heart eyes only for Hypergleam’s Hydrating Lip Gloss, Moonshine Multichrome Pigment and Glow Oil!
Shop Hypergleam on Shopee.
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Are we missing any of your favorite indie Filipino-owned beauty brands? Let us know in the comments below!
Photos Raffy So, HYPERGLEAM, GRWM Cosmetics
Art Mathew Ian Fetalver
