The Nike Fort concept store comes with immersive in-store experiences, too
Nike Fort patrons, rejoice! After a hiatus to make way for renovations, the concept store at B3 Bonifacio High Street in Bonifacio Global City has officially reopened. This time, it has a lot more to offer as a revamped hub for sports, culture, youth, style and community. Immersive in-store experiences await, along with the most comprehensive lineup of Nike products in the country.
Spanning 14,000 square feet and taking up two levels, the new Nike store is home to products for men and women, across sports categories like running, training, tennis, yoga, basketball and golf. As Nike shares, the hub keeps in mind the next generation of athletes, too; with that, Nike Fort allots a dedicated kids’ section that covers toddlers up to grade schoolers.
“With [the] latest renovation, Nike Fort plays to three guiding principles: bringing access to sport, adding value to the local community and creating a destination that brings consumers closer to sport and one another,” shares the Nike Team in a press release. “These principals are brought to life through three distinct zones: The Sport Hub, the City Replay zone and Experience Studio.”
Breaking down these three features unique to the Nike store, patrons can expect that they can be treated to an all-new concierge service via the Sport Hub that helps shoppers “find opportunities to participate in sport in the city, as well as avail of an extensive, 60-minute one-on-one styling service.”
The City Replay zone, meanwhile, is the new design studio that spotlights hyperlocal products. Customization of merchandise such as tees, totes, caps and shoes featuring work by homegrown talent are available here.
Lastly, there’s the Experience Studio, which is the wellness destination that focuses on Nike’s five facets of fitness: movement, mindset, recovery, nutrition and sleep. Here to promote a holistic approach to lifestyle and fitness, consumers are free to participate in group sessions or register for one-on-one expert sessions tailored to their health and wellness goals.
This, ultimately, is what makes Nike Fort exciting as a new destination: “It’s not just your typical sports store. They have invested in the total fitness experience,” as Ayala Malls President Christopher Maglanoc puts it. “They help bring the community closer through sports and promote health and wellness.”
Nike Fort is located at B3 Bonifacio High Street. Store hours are 11AM to 10PM daily.
Art Matthew Ian Fetalver